Running your business “by the numbers” is truly the ONLY way to run a business. When it comes to your marketing, there are dollars concealed in the many different marketing lead sources you use and your website is one of the most significant sources of investment dollars. Knowing whether your website is working or not is tantamount. […]
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For most online businesses, ranking high in search engines is the main source of traffic and, as a consequence, income. No wonder everyone wants to get a slice of the pie, which makes the whole process harder than it used to be a few years ago. Many SEO and link-building companies are making big promises […]
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The game on Facebook is a tough one to win. Every business and every individual wants to be heard, and most of them are on Facebook trying to be seen in a sea of competing for content. In addition, Facebook has a secret algorithm, only known by employees. This algorithm is constantly changing and tries its […]
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Google Analytics has become the standard in website data collection over the past few years. It is a free system (with paid upgrades) that allows anyone with a website to discover who is visiting their website, what they are looking at, what systems they are using, and tons more. Google Analytics is an essential tool […]
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2018 has arrived, and just as we like to take a step back and reconsider our health and fitness goals for the year ahead, now is also the perfect time to re-evaluate what lead generation strategies are worth keeping and which outdated habits should be left back in 2017. We all know strategies such as content marketing and SEO are here to […]
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Search Engine Optimization (SEO) is a key aspect to consider when developing a website for any topic. However, some webmasters get obsessed with finding the perfect keywords, forgetting to consider User Experience (UX) along the way. When developing an SEO strategy for your website, always be sure to consider the user’s experience, too. After all, […]
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