Creating a customer journey tailored to your target persona is essential to understanding how your customer progresses through the buyers process from beginning to end. Putting in the effort to understand your customer and the process they go through will help you outline a communication and content strategy to increase engagement, leads, and sales. What […]
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The digital marketing world has seen many new changes in this year so far. This year has been a great milestone in terms of Search Engine Optimization, content marketing, and the lead generation trends. So far the SEM and PPC trends in 2018 have been more reliable and data-oriented to make search marketers happier than […]
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The data for online use and social networks is staggering. There is clear evidence that social media today is thriving in our society. The number of social media bloggers is set to reach 31.7 million users by 2020, just in the United States Social network market leader Facebook currently has 2.2 billion monthly active users, while blogging service Tumblr estimates 794 million monthly active blog users on their site The […]
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Your ad copy is killer. You have researched your keywords with detail. You have toyed with your settings to get everything exactly as you want it. All that is left is for the phone to ring. How much effort and time have you invested in making sure your process is queued up for gaining the maximum […]
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Imagine leaving your business cards pinned to the board at your local coffee shop. You have beautiful cards! Your brand is strong, your colors stand out, your headline message is spot on. But time goes by and not a single soul calls you from those cards. A visit to the coffee shop reveals the problem […]
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It can be perplexing stepping into the world of paid searches. Your website is your face to the world but you know it can work harder for you. Before you begin discussing your needs with vendors, learning and understanding the terminology used to “speak SEO.” Imagine ordering a pizza when you do not know the words pizza, address, extra cheese, deliver, mushrooms… you […]
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