Sting Marketing Blog

SEO Basics

The Basics Of Search Engine Optimization (SEO)

February 19, 2018 | 0 Comments

Search Engine Optimization (SEO) is a key aspect to consider when developing a website for any topic. However, some webmasters get obsessed with finding the perfect keywords, forgetting to consider User Experience (UX) along the way. When developing an SEO strategy for your website, always be sure to consider the user’s experience, too. After all, […]

Read More
Google Fred Update

What is Google Fred Update?

February 12, 2018 | 0 Comments

What is Google Fred? In March of 2017, Google released an update that continues to generate questions and concerns from the SEO community. The update, jokingly named “Fred” by Google analyst Gary Illyes, has altered the traffic for many websites (some by as much as a 90% decline). What exactly is this Fred update, though, […]

Read More
Net Neutrality

Net Neutrality and Digital Marketing

February 5, 2018 | 0 Comments

Net neutrality continues to be a hot-button topic in the digital marketing space – and for good reason. While internet service providers (who would gain the most from the regulation change) remain outspoken for deregulation, Facebook, Google, and Netflix have all issued statements on their support for the current regulations. What is net neutrality, though, […]

Read More
BirdEye Scan Your Business

What is Birdeye Reputation Management

January 31, 2018 | 0 Comments

BirdEye Reputation Management Online reputation management is the process of shaping public opinion by influencing exactly what information shows up online. At it’s core, it’s just a way to control what appears when someone looks you up on the internet. Sounds simple, right? Unfortunately, that’s not the case. A business can certainly improve its reputation single handedly, but nothing takes the place […]

Read More
Ranking Signal

HTTPS As a Ranking Signal

January 29, 2018 | 0 Comments

It was 2014 when Google first announced that they would be giving a ranking boost to sites with an SSL certificate or https in their URL. While SSL is absolutely essential for banks and other institutions who deal with sensitive information, many businesses don’t see the need for the added expense. However, if you’re looking […]

Read More
Mobile Optimization

Mobile Optimization in 2018

January 26, 2018 | 0 Comments

Ever since the iPhone burst onto the stage over 10 years ago, the internet has become increasingly mobile. It started with simple mobile versions of websites that were easier to read on the smaller screens. Then android entered the market and flip phones were quickly being replaced by their smart-phone counterparts. As mobile web experiences […]

Read More