Running a successful business requires so much more than believing in a product, opening a storefront, and handling the finances. If that is the extent of your efforts, then you are missing out on so many potential buyers and so many resources that the market has to offer in modern business. Behind your quality product, your marketing strategy should be your number one focus to ensure that business runs smoothly.

But gone are the days of raising a billboard sign and running a newspaper ad to drum up business. The marketing world has become so much more complex yet so much more accessible for large and small business owners alike. There has never been a time easier to market directly to your intended customers.

Where do your customers come from? What type of customer should you be looking for? How did they find out about you? Why did they choose or not choose your product? These are all questions you should ask and answers you can find if you know the right tools to use.

Google Analytics 4 is one such tool that can give you all these answers and more.

What is Google Analytics 4?

Google Analytics 4 is an online tracking tool for your website. It is offered free of charge by Google to help you understand and analyze the user traffic that visits your website. It uses machine learning to measure, analyze, and create real-time reports. This property integrates with your online presence and allows you to customize reports to better understand user traffic, user acquisition, and user interactions and habits as they interact with your website and products.

Google Analytics 4 is Google’s newest property introduced as a replacement for Universal Analytics (UA). If you currently use UA to analyze your trends and acquisitions reports, it is essential to note that UA will no longer be processing new hits after July 2023, so it is vital to begin using GA4 now.

Reports generated by Google Analytics 4 are excellent marketing tools for structuring your search engine optimization and boosting business.

GA4 Useful Reports for SEO

When planning your SEO strategy, it is helpful to know whether your current strategy is working, how it can be improved, and if there are any changes you need to make. But how can you know the answers to these questions? By using reports generated by GA4. Let’s look at a few of the most useful reports you can get when using Google Analytics 4.


GA4 allows you to track session default channel grouping, that is, all the user traffic coming to your website. You can analyze how many users have visited your site in the last 30 minutes, day, week, 28 days, and 90 days. Generating reports of these different amounts of time allows you to see trends in high or low traffic times and ensure that your popularity is steady or growing. You can also see source mediums to measure organic search traffic vs. direct traffic or referring sites to know better how your users find you.


Curious about where your users are located? Google Analytics 4 can tell you. Generated reports can pinpoint exactly where your users are located all across the globe. These reports give you a better idea of whether your clients are local, national, or global.


GA4 also integrates reports about what type of technology your users are using to access your content. This report encompasses the platform, such as by app or website, the operating system, such as iOS or Android, and the device, such as desktop, mobile, tablet, or smart TV.


Not only can GA4 tell you about your user, but it can generate reports about their experience, specifically, their engagement. Each engaged session is tracked according to how long they were on your site, the average engagement time per session, and what pages and screens drew their attention or did not draw their attention. You can even track events, such as if they used the drop-down menu to access landing pages or used clickable links.

How is Google Analytics 4 Useful for SEO?

All of these reports can be useful to you when developing your search engine optimization strategy to target the right customers. You can configure your website to Google Analytics 4 through Google Tag Manager to create reports directly based on the dimensions you set. These landing page reports can tell you if your site is working how you want it to by producing results. You can choose to use default reports or add dimensions to tailor these reports to your business and target advertisements.

These reports only help to understand your customer base and how you can create a better experience for them to boost sales and retention. These reports also notify you where your weaknesses and strengths are in the advertising field. You can use this information to focus on areas where you struggle and ensure that the spaces that are working for you run smoothly. For instance, if you see lowered traffic in real-time, then that may notify you that there is an error with your website or connectivity.

All in all, this free tool is designed to help you understand and improve your online business.

Need Expert Help with Your SEO Strategy?

Unless you are in the SEO or marketing business, much of this jargon can seem like a foreign language and take a lot of time and effort to learn and implement. Though, simply ignoring these tools because they are challenging is not a wise option. You do not have to do all the work of learning and implementing GA4 by yourself. Let our team at Sting Marketing help you.

Our team is comprised of experts who make it their job to understand the reports you need to increase your business and develop winning marketing strategies. When you work with us, we can tailor your online presence to benefit you and your company. Give us a call today to discuss your SEO strategy and how we can help Google Analytics 4 work for you.