Healthcare industry is changing faster than ever. Finding potential patients and retaining existing patients for you or your clinic, has evolved from traditional marketing, and to stay relevant, so must your company. It is important that you remain in front amongst your medical peers and directly to you patients. Consistent patient growth has been a challenge. Feast or famine as many doctors have referred to it. At Sting, we examine these outside forces, stay up-to-date with the latest healthcare marketing trends, implement marketing campaigns, and adjust quickly which has enabled our healthcare clients to have consistent patient growth.
We implement a marketing and conversion optimization plan that allows you to grow consistently and pivot when needed.
Long-Term Asset Building
Partnering with your company on aligned goals, allows us work with you to develop a long-term asset. We build your authority and reputation amongst peers and within the community through techniques involving the skills of our vast teams, such as search engine optimization (SEO), research and creation of professional medical website, reputation improvement and review management, social media marketing or consistent content creation. This log-term asset marketing strategy, helps medical professionals gain access to more regular quality traffic and higher conversions.
Organic Traffic Generation
Getting quality organic traffic to your medical practice website, especially from Google search, requires a creation and ongoing optimization plan. So why do you need organic traffic and why does it take continual work? Like organic food, it is known to be healthier for you and can give you fruit for years, but also it requires sunlight, water and care. With planning and care, your medical business can access this type of organic healthcare traffic. Whether it be from Search Engine Optimization or localized SEO to position your healthcare company within the Google Maps, or through growing your organic reach on social channels that would align with your potential clients or peers, organic traffic can dramatically expand your traffic.
Paid Traffic Optimization
Paid traffic channels, like Google Adwords or Bing’s Pay Per Click (PPC) or paid Facebook marketing, are great opportunities for your medical practice to get high volume and targeted traffic. To effectively get a continual return on your investment with paid traffic is time consuming and challenging. It takes an initial plan with ongoing research of keywords, to testing ad copy, testing bid strategies or landing pages. At Sting, we have a proprietary approach for PPC for doctors that has proven to outperform other PPC management solutions. We research, monitor and optimize each stage of your paid campaigns setting our goals around your ROI goals.
Our work doesn’t end with our partnership at increasing your practice’s traffic. The Sting team dives in deeper to help convert this traffic to qualified leads for your practice. Another place where our clients tell us our services become unexpected, however our Company values clearly indicate our passion. Through helping your practice maximize the conversions of your traffic, it allows for three things to happen:
Create certainty around the traffic you are receiving. It has to align with the business goals you have for your firm which holds us accountable.
Multiple touches increase leads among your target audience. It takes more than one-touch to convert a visitor to a patient, so we assist our healthcare practice clients to create consistency and regularity in their messaging.
Extending your communication channels and working hours, through the implementation and optimization of Live Chat monitoring. Our proprietary platform helps engage with web visitors and turn each conversation to a lead.
Search Engine Optimization
Pay Per Click Marketing
Conversion Rate Optimization
Local Google Map Optimization
Social Media Marketing