Copy that Supports SEO Strategies and Gets Leads
A website with a quality SEO strategy is one of the key elements of having an online presence that converts. SEO copy helps people find what they need – you, your products, and your services. This is one of the most critical pieces of your digital marketing strategy.
In order to establish an effective content strategy for your site, it’s essential to understand SEO copywriting services, why they’re beneficial, and the types of content you need on your site to encourage more organic traffic.
What are SEO Copywriting Services?
To understand SEO copywriting services as a whole, we will review SEO, copywriting, and copywriting services separately.
What is SEO?
The primary goal of search engine optimization is to increase the number of website visitors. This is done through keyword research, backlinks, and website optimization, such as on-page SEO, meta descriptions, etc., to improve your website’s position in search rankings. The goal is to rank in google and other search engines’ top 10 search results on the first page.
What is Copywriting?
Simply put, copywriting is writing content for any marketing materials that require written content. Here are some examples:
- Website Content: web pages, product descriptions, landing pages, blogs
- Email Marketing: newsletters and opt-ins
- Social Media Marketing: posts, stories, ads
What Do SEO Copywriters Do?
SEO copywriters combine the two to create optimized content. Search engines look for content that answers the questions people are asking, as well as content that provides solutions. Knowing your target audience and having user personas that can help guide the content is essential. Copywriters write focused content to ensure they speak to their target audience rather than the masses.
Are Copywriting Services Worth the Financial Investment?
Investing in SEO copywriting services is one of the best things you can do to boost your number of qualified leads and grow your business. Qualified leads are people looking for what you offer and fit within your target audience.
Getting in front of your customers is essential, and people are constantly on search engines throughout the day. Investing in copywriting services is also a more affordable option than other traditional forms of marketing. For example, SEO-optimized content is the more effective way of getting in front of your target audience. It is also more cost-effective than spending money on billboards and commercials.
Hiring an agency with expertise in SEO copy can also be far cheaper than hiring someone in-house and paying for their salary and benefits.
6 Reasons Copywriting Services are Beneficial
SEO copywriting might be more cost effective than traditional marketing methods, but that doesn’t mean anything if it doesn’t improve your bottom line. Here are six reasons why SEO copywriting services are beneficial:
1. Increases Search Rankings
SEO copy helps boost your online presence by creating optimized content for both google and your target audience. This is done by using keywords and phrases people are searching for in the content you provide. This enables you to rank higher than other companies in the search results.
2. Effective for all Industries
SEO copywriting services are effective for helping any content rank, regardless of your industry. Whether your business is more focused on in-person services or online e-commerce, or it is a nonprofit or for-profit company. SEO can help people find you.
3. Increases Trust Factor
It is crucial for SEO content to be of good quality, offer real help and information, and follow SEO best practices. If you are writing content that seems spammy and is full of keyword stuffing, search engines and leads will not trust your content or your business, by extension.
4. Enhances the User Experience
Not only does SEO copywriting provide you with quality content that ranks, but it can also help your potential customers navigate your website. They can quickly learn more about your business, get the information they need, and complete calls to action.
5. Increased Conversions
Quality SEO copywriting services should result in increased conversions. The more quality and optimized content you have on your website and online presence, the easier it is for your ideal clients to find you. Creating optimized content brings people to your website and keeps them looking through all you offer. This can increase your ranking with search engines, the number of qualified leads, and your conversions.
6. Targeted Service
Targeted content shows search engines that you have the answers to the questions people are searching. Rather than spending money on marketing efforts that cast a wide net and hope to gather a few qualified leads, SEO copywriting services get you in front of people who are looking for what you have to offer—increasing the number of leads that are likely to convert.
Types of SEO Copywriting Content
We briefly listed some types of content that SEO copywriting can enhance when we learned what copywriting is. Here are some of the most common and not-so-common ways to utilize SEO copy in your marketing content:
- Web Page Content
- Blog Posts
- Product Descriptions
- Email Content
- Social Media Content
- Ad Copy
- Video and Podcast Scripts
The list continues, but you get the idea. There are ways to optimize all of the content in your online presence to help your business rank and position you as the trusted go-to expert in your industry.
Focus on Your Business While We Focus on Your SEO Rankings
Why Not Try DIY SEO Copywriting?
You can learn about SEO content creation and handle your own SEO copywriting. However, we believe in allowing you to focus on your business and operate in your area of expertise to save you time and money. This is how you will continue to see your business grow.
Content creation is effective while also time-consuming, as there are SEO best practices that need to be followed to benefit and improve search rankings. DIY content can so quickly be penalized by google and get dropped in search rankings. This is why outsourcing professional SEO copywriting services is crucial. Our expertise can maximize your business opportunity by getting you in front of your target audience to increase conversions.
Professional SEO Copywriting Services with Proven ROI
At Sting Marketing, we have helped businesses in several industries experience growth through our quality SEO content and services. If you are ready to take your business to the next level with increased conversions through SEO-optimized content, speak with a growth specialist to get started!