Unless you own a multi-million dollar company, chances are you need to be careful about your budget. With these considerations in mind, smaller businesses often cast a wide net though online marketing to try and reach as many interested consumers as possible. While the theory here is that greater exposure will lead to a higher …
Web presence is more than just having a website, it’s having a connected network of accounts where people can interact with you and your business on the internet. Your web presence is your digital fingerprint ranging from your social media, to your website, to your online reviews. As you start growing your business, the tone …
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In today’s digital environment, online video is a key component of any marketing strategy. It is estimated that 80% of all web-based traffic will be in a video format by 2022. Marketing campaigns should include video content because data show that the majority of audiences prefer video. Other than Facebook, YouTube currently has the largest …
To run a successful financial marketing campaign, you can’t stay stagnant. Just because something has worked before doesn’t mean that it will continue to succeed. To help you rise to the challenge of an ever-changing financial marketing landscape, let’s explore some of the biggest financial marketing trends in 2019. Chatbots More and more websites are …
To be successful, companies need to develop a consistent customer base. This is especially true for technology companies. The majority of tech companies are primarily dependent on recurring revenue, which means that gaining new customers is just as paramount as customer-retention. Here are marketing ideas for your tech company that are sure to help increase …
Creating a customer journey tailored to your target persona is essential to understanding how your customer progresses through the buyers process from beginning to end. Putting in the effort to understand your customer and the process they go through will help you outline a communication and content strategy to increase engagement, leads, and sales. What is …
Net neutrality continues to be a hot-button topic in the digital marketing space – and for good reason. While internet service providers (who would gain the most from the regulation change) remain outspoken for deregulation, Facebook, Google, and Netflix have all issued statements on their support for the current regulations. What is net neutrality, though, …
2017 has been an interesting year for marketing as we continued to watch the maturity of social media and digital marketing as a while. Looking forward in 2018, pumping out endless content is not going to get you very far. Internet users are continuing to streamline their own experiences and cut out pointless noise from …
You’ve probably gotten them before: unsolicited e-mails that warn you about problems with your website or other aspects of your online presence. Frequently, the sender will detail “errors” that sound serious: I couldn’t find your business in Google’s search results or your business was not on the first or second page of the results Your competitors …
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Canceling your FindLaw subscription and moving your law firm website might seem daunting. Admittedly, there are a lot of steps involved, but by moving your site to a hosting service and managing it using WordPress you can save thousands of dollars per year, have more control over your site and, if you do it right, get better …