Google Algorithm

How The Google Algorithm Can Save Your Business

Summary and Background on Google Algorithms

In the past, Google has been doing continual updates on its algorithms to enhance its interface and broaden its library of information to the public. Although most of the updates are completely unnoticed, some of these updates tend to have an impact on the search engine result. To understand this Google update, it is important to understand that updates on Google algorithms have been a long-term activity that happens every year. An algorithm is a systematic procedure that seeks to offer a solution to a particular problem. A Google algorithm defines ways in which Google works. In essence, there are complex systems designed to retrieve information and deliver them promptly to the user after they make a query. Just like the March 7th, 2018 algorithm update which emphasizes on the loading speed of mobile website that determines it’s ranking. Based on relevance to the search, a combination of signals are provided to web pages as requested by the user.

The evolution of the Google algorithm has resulted in a fast and high end answering machine. Today, the Google algorithm has been updating thousands of times thereby making Google the most efficient search engine capable of delivering relevant results for the user. Due to regular updates, most of its functions have been added to the search engine. Some of these would include; automatic correction in case of a typing error while searching and also providing hints to what will be indicated on the search engine.

Impact of Google Algorithm update

Although Google is apologetic for the inconvenience that its updates may have caused through its periodic updates, they are optimistic these changes will be more user-friendly. These features include easy access to information and data that is requested by users. Occasionally, there may be a mix up in the search results that are not obtained nor requested by the user. Afterall, Google is not perfect, but a working progress. The main objective of the Google algorithm update is to provide the best user experience possible. The changes to the algorithm often tend to affect one site or another. In 2014 Google made over five hundred changes which eventually made a number of sites to lose some rank. Google has also started to penalize owners of spammy sites.

Impact of March 7 Google Update

Ever since the creation of the mobile phone, everything about technology and SEO has changed. It is true that people are often glued to their phones, androids, and smartphone more than their laptops. Afterall, you can’t bring your laptop everywhere that will be an inconvenience. Just imagine waiting in a long line at Starbucks, the first thing you would do is to flip open your phone and utilize their free wifi to search the web. These human behaviors have helped shaped the most recent algorithm changes. Web developers are making their websites mobile-friendly for their users. Unfortunately, that is not enough. If the website takes too long to load, you can get penalized by Google. Your website ranking can drop by a huge margin. This only makes sense because people are so ADHD and impatient. If they see a website that takes forever to load, they will abandon it even if that website contains information that can save their lives. Fortunately, there are things you can do to get back on the good graces of Google.

Here are ways to improve mobile page speed:

  1. Analyze and reduce the server response time
    The longer your server responds to the browser request, the slower your mobile webpage loads. For example, if you go to your webpage on the mobile phone, and it takes over fifteen minutes to load, then you know that you are in trouble. In order to fix this catastrophe, you will need to improve your web server software or do some configurations, improve the quality of your web hosting service, and reduce the resources that are on your website.
  2. Reduce the number of redirects
    “Redirects” happen when the website will automatically take users from one page to another. This can detrimentally slow down your website on the mobile phone. My advice would be to reduce the number of redirects. You can replace that with a link for users to click to get to another website.
  3. Load above the fold content before below the fold content
    If there is content that you want your users to see first, load it immediately. They are usually the above the fold content, so make sure users see them before any unimportant content.
  4. Make your images smaller
    One of the most common issues that can affect your website’s speed is the image. On the laptop, we often upload the images in full size because it looks better. Unfortunately, that will slow down the mobile part of the website. It’s best to compromise and make the image smaller to accommodate the mobile part.
  5. Don’t overflow your website with videos
    Videos are a great way to advertise your product and establish trust, but it can slow down your mobile website. It’s best to go easy on the video.
  6. Reorganize
    If your website is filled with clutter like images, content, and advertisements that don’t belong, then it’s time to clean up. Having Unnecessary stuff all over the place can slow down your website speed. Just like having a messy room can make it difficult to find your phone. The best advice is to declutter your website. A clean and organize website will load much faster on your mobile phone.

The best way to stay on top of your website ranking is to keep your eyes out for these new updates and fix issues that are affected by the most recent update. It’s highly advisable to perform analysis to check the quality of your website in order to see what you need to fix. You can also get a heat map and install it on your website so you can observe what your visitors are doing. Another strategy to consider is getting a professional such as a content specialist to create high-quality content for you. High-quality content will keep you users active and engaged on your website as well as improve your search engine ranking. It may take some time, but once issues are fixed, you will be back on top of the search engine in no time.

What Impact Should SEO Individuals Expect

Most recently, Google has provided positive impact through their algorithm updates. Some of the benefits include the establishment of a user-focused platform for SEO users. This is helpful in obtaining relevant information upon searching and understanding what customers are looking for. Most corporate organizations and businesses have established themselves through brand awareness. Our strategies involve posting high-quality, fresh content on a daily basis to educate their potential clients. This will give an opportunity for our clients to establish themselves as influencers in the market.

Being an influencer can often result in increased sales and brand awareness. Plus, it’s also crucial to implement the proper keywords in these articles so Google can properly target your website to bring it to the top for searchers. This requires extreme caution because if keywords are overused, it is called “keyword stuffing.” A company website can get their business banned from the search engine if they are caught stuffing keywords everywhere. Implementing keywords in quality content requires focused skills from a content specialist. A content specialist will know the proper amount of keywords to use in a given content to avoid “keyword stuffing.” This is why it’s crucial to hire a content specialist from a reputable digital marketing agency in order to get high-quality content with properly implemented keywords.

How CTA Can Affect Your Business

  CTA is a strong statement built to instigate an immediate response from your potential clients. An example of CTA would be action verb such as: call now, make an appointment now, sign up for this new offer, or subscribe to our newsletter. One of the most common mistakes people can often make is creating multiple CTA’s all over their content and essentially spamming their viewers all over their website. This can slow down your website and make it load longer on the mobile phone. It’s crucial to strategically choose the proper CTA and creatively implement it on your website or article. My advice is to place the CTA on the top of the website and make sure it loads first before anything else. That way, on the mobile phone people, will see the CTA first. Make sure that there aren’t a lot of clutter and unnecessary images on the front page because this can slow down your website and take the attention away from the CTA.

Hot to Adjust to These Updates

What SEO and business should do is adjust to the newer rules and regulations governing Google updates to avoid unnecessary penalties from Google. Changes in the Google algorithms have the ability to influence business and affect profitability and visibility. Similarly, Google algorithm updates can improve business performance by a significant margin. Notably, updates on Google algorithms are known to be unpredictable and can happen anytime. In regards to this most recent update, it is important to prepare by understanding the intentions of Google being more user-focused. For example, Google has increased criteria for assessing the quality of content posted on different sites. As a result, content material that had bypassed the quality assessment in the past may lose visibility based on these recent changes. Therefore, it is important to consider upgrading and maintaining the quality of the content on websites and make menus easy for users to navigate.

Conclusion

This Google algorithm updates for potential customers does more good than harm. Google is determined to improve the quality of content accessed online from a user point of view online. The updates are largely focused on improving the access to relevant information to the user. Other factors taken into account include website reputation, page quality, mobile-friendly websites, and webpage content. Research studies have established that some of the changes that accompany the updates and the relationships between clients and online business owners have been greatly affected. Based on the survey on the human impact on the Google algorithm updates, 35% of business owners claim that they are not bothered by the updates, but the remaining 65% said that the updates have a big impact on their businesses.

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