Search Engine Optimization

Search Engine Optimization is our process of driving web traffic through your business website. The web traffic can be converted as a prospect and from a prospect it could a a sale.

Financial Marketing Trends

Financial Marketing Trends in 2019

To run a successful financial marketing campaign, you can’t stay stagnant. Just because something has worked before doesn’t mean that it will continue to succeed. To help you rise to the challenge of an ever-changing financial marketing landscape, let’s explore some of the biggest financial marketing trends in 2019. Chatbots More and more websites are …

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Top PPC Trends

Top PPC Trends That Dominate 2018

The digital marketing world has seen many new changes in this year so far. This year has been a great milestone in terms of Search Engine Optimization, content marketing, and the lead generation trends. So far the SEM and PPC trends in 2018 have been more reliable and data-oriented to make search marketers happier than ever. …

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Paid Traffic

Six Tips to Increase Calls from Paid Traffic

Your ad copy is killer. You have researched your keywords with detail. You have toyed with your settings to get everything exactly as you want it. All that is left is for the phone to ring. How much effort and time have you invested in making sure your process is queued up for gaining the maximum …

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25 Essential SEO Terms that You Should Know

It can be perplexing stepping into the world of paid searches. Your website is your face to the world but you know it can work harder for you. Before you begin discussing your needs with vendors, learning and understanding the terminology used to “speak SEO.” Imagine ordering a pizza when you do not know the words pizza, address, extra cheese, deliver, mushrooms… you …

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Google Algorithm

How The Google Algorithm Can Save Your Business

Summary and Background on Google Algorithms In the past, Google has been doing continual updates on its algorithms to enhance its interface and broaden its library of information to the public. Although most of the updates are completely unnoticed, some of these updates tend to have an impact on the search engine result. To understand …

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AMP Pages

Why Should You Be Using AMP Pages?

Google announced the Accelerated Mobile Pages project as one of their newest projects in October 2015. Most people surf the internet using their mobile phones and publishers realized that most of their readers would view their web pages using mobile devices. The Search Engine Land study reveals that mobile searches were more than desktop search activity. If you …

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Google Analytics

How to Use Google Analytics

Google Analytics has become the standard in website data collection over the past few years. It is a free system (with paid upgrades) that allows anyone with a website to discover who is visiting their website, what they are looking at, what systems they are using, and tons more. Google Analytics is an essential tool …

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SEO Basics

The Basics Of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a key aspect to consider when developing a website for any topic. However, some webmasters get obsessed with finding the perfect keywords, forgetting to consider User Experience (UX) along the way. When developing an SEO strategy for your website, always be sure to consider the user’s experience, too. After all, …

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Google Fred Update

What is Google Fred Update?

What is Google Fred? In March of 2017, Google released an update that continues to generate questions and concerns from the SEO community. The update, jokingly named “Fred” by Google analyst Gary Illyes, has altered the traffic for many websites (some by as much as a 90% decline). What exactly is this Fred update, though, …

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Ranking Signal

HTTPS As a Ranking Signal

It was 2014 when Google first announced that they would be giving a ranking boost to sites with an SSL certificate or https in their URL. While SSL is absolutely essential for banks and other institutions who deal with sensitive information, many businesses don’t see the need for the added expense. However, if you’re looking …

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