SEO for Cybersecurity Companies
Stand in front of your cybersecurity competition online and increase your qualified sales leads with an experienced SEO team since 1998
The B2B SEO Difference
With more than 90 million cybersecurity threats each year, the marketplace is crowded with cybersecurity companies. Each demanding in their own right, to stand out amongst the competition for qualified B2B sales leads. The demand for visibility online is top priority, according to these stats.
- In a 2019 DemandGen report, 74% of the B2B decision-makers are spending more time researching their purchase online (up from 72% in 2018)
- 77% of the decision makers won’t speak to a salesperson until they have done their own independent research.
- 97% of the decision makers stated it was important that the vendor websites spoke directly to their needs with relevant an easy access to content
The most impactful and easily cost-effective ways to obtain this visibility and acquire qualified leads, is through SEO (Search Engine Optimization). Most cybersecurity marketers understand the value of SEO, but often hesitate due to time constraints or just not understanding where to begin. At Sting, we help cybersecurity companies confidently tackle SEO.
Access a Turnkey Cybersecurity SEO Team
Immediately extend your cybersecurity company's capacity to take on or expand SEO. We understand the cybersecurity markets and bring the resources of a trained, dynamic and aligned team to you. Pulling together the resources of a graphic designer, web developer, editor, content writer, Conversion Rate Optimizer, Data Analyst, SEO, social media expert or more. All aligned with your revenue and lead generation goals and managed under a unified plan with purpose.
Cybersecurity Keyword Research and Refinement
Keyword alignment begins with a complete understanding of your target personas and their unique buying journey. This is not developed by our SEO agency or in a vacuum but must be taken on as a team. Finding the right terms most relevant to your business and buyers will align your revenue goals with the work we do for your cybersecurity company, so that we are not just focussing on random searchers but relevant clicks.
Start with your persona. For example, if your persona is in engineering, they may be searching for vulnerability and penetration testing, where someone in human resources could be searching for privacy laws and CCPA. Ensure that the keywords used by your company and your personas are in fact, the same.
Next, understand exactly their buying journey and what solution they are looking for. For example, you offer network intrusion detection services. You don’t only offer software but have a reactive IDS that includes real-time monitoring. After keyword research, we wouldn’t want to focus on high level search terms like “intrusion detection software” but rather ones that would demand high quality leads such as “intrusion detection software with monitoring”.
Additional tools we use at Sting, include evaluating direct competitors keyword ranking, landing pages and link structures. We overlay that information with Google search volume data, which helps us prioritize target keywords. Using highly targeted keyword terms with only 10 searches a month on Google, can result in a new cybersecurity client each quarter.
How Does Sting help?
Whether beginning a new SEO strategy or refining an existing one, at STING we focus on architecting a lead generation growth machine. With every cybersecurity client, we ensure the following:
We Collaborate with
Many of our clients have internal marketing and sales team. We immediately connect with your teams to provide a unified and aligned extension that supports and provides education along the way.
We Understand Cybersecurity Technology and B2B Leads
With an increase in cyber crimes and regulation, we stay up to date on cybersecurity topics as well as our individual clients to help guide them in best opportunities for organic growth.
We Develop In-Depth Understanding on Your Target Personas
In order to market effectively, we need to understand and evaluate detailed personas and their buying journey, so the content, keywords, on-page and off site SEO tactics are all working in unison.
We Create Content that Engages and Educates
Our in-house team can assist to write the content, provide research and guides into what content should be created or come alongside your internal team to help scale content.
We Position You in the Right Light at the Right Touchpoint
The journey a decision maker for your cybersecurity offering takes before coming to a decision is vast, and encompasses research, content and multiple touch points. We collaborate to locate and laser focus in on these.
Dynamic SEO. We Adjust the Playbook Monthly
The cybersecurity market changes quickly and as a data-driven company, we evaluate and shift based on data. Our shifts help realign the team and strategy monthly.
Why Should You Select Sting as your Cybersecurity Growth Partner ?
We have worked with dozens of B2B companies just like you
Our best work comes when we work with committed entrepreneurial businesses that are wanting to accelerate growth. Many times they have a small marketing team and aggressive lead generation goals.
We are data driven and continually improving
We do not have templated services but create individualized data-driven, plans and react to them based of data, not emotion. Each member of our team works to further their knowledge in the industry and market.
We treat your business like ours
Our founder’s history goes back to 1997, where he created his first SEO-built internet company. Six companies later, his entrepreneurialism is reflected in the activism in the entrepreneurial community and our passion to develop dedicated strategies created for your success.
Learn more about our Mission Vision and Values