As a business owner, you likely believe in your brand. You know your products or services are high quality. But imagine never getting the opportunity to make a great sales pitch because potential clients are turned away by the way your product is packaged — or the appearance of your storefront.
This situation is sadly true for many businesses operating online. Their expertise is not in website design, and their online presence is sub-par and even off-putting.
If you're not taking [web design](/services/web-design) seriously, you're allowing tons of leads to pass you by. Not because your product isn't good, but because your website is not aesthetically pleasing or your landing pages are confusing to navigate.
Credibility
Case studies show that almost **50% of people** look to website design as a measure for deciding the credibility of a brand. Having a well-planned responsive design, concise URL links, grammatically correct copy, verifiable social proof, and an obvious customer journey map all lend to your credibility and integrity.
Simplicity
Have you ever walked into a store with an overwhelming amount of unorganized products? Less is always more. Keeping your color palette concise, your text short, your imaging simple, and your negative space empty allows customers to see what is important.
Clarity
Confusing navigation is a conversion rate killer that is easily avoidable. Each landing page should have a clear call to action (CTA) in the form of a button or fillable form. Your contact information should be easy to find.
Beauty
Beautiful things attract attention. Establishing a brand color palette and font, using professional graphics and images, and designing pages according to artistic principles automatically sets you above the competition.
Momentum
One of the most stated reasons customers don't complete a purchase is that **the process took too long.** Ensure your website has fast loading speeds. Slow load times give leads an extra opportunity to second-guess or reconsider.
Optimizing Your Website Design
Our team at Sting Marketing can [build a unique website for you designed to attract and capture leads](/services/web-design) while maintaining your strong company goals and core values. We pride ourselves on being growth-driven and backed by data.
How Much Does Web Design Cost?
From DIY builders to professional agencies, web design costs vary wildly. Here's a breakdown of what to expect and how to choose the best option for your business.
Top Reasons to Redesign Your Website
A data-driven website redesign can power up your SEO and boost conversions. Learn the signs that it's time for a redesign and the essential steps to take.
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