Essential Social Media Marketing Tips

Have you given up on social? Think it's just not for your business? Social media marketing is for **EVERY business** and you are missing out on revenue opportunities that your competitors are capitalizing on.

Each social media platform is different and requires a different strategy. For example, you can get away without posting a picture on Twitter, but Instagram requires beautiful photography. The digital social space is more crowded than ever, which is why standing out with creative, well-written, and exciting social posts is the formula for success.

Importance of Social

According to Marketing Sherpa, **online adults ages 18–34 are most likely to follow a brand via social networking (95%).** Your customers are following your competitors if you're not on social media.

**Facebook influenced 52 percent of consumers' online and offline purchases.** Facebook continues to be the largest social influencer across all industries.

**1 in 3 internet users say they go to social networks when looking for more information about a brand or product.** Being a reputable source on social media will win you customers.

Creating Engaging Organic Content

Contrary to popular belief, your posts should **not only consist of brand content.** In fact, this is why 45% of people unfollow brands. Create posts that your audience can relate to — understand who they are using your "audience insights" analytics.

Test what resonates: inspirational quotes vs. link posts. Typically, photos outperform posts without visuals. Always include visuals in your social posts!

Show Your Brand Personality

It's called social media for a reason — **BE SOCIAL.** Post about new employees, local events, office promotions, or day-to-day activities. Take out your smartphone and start taking pictures from your point of view. Any content is better than no content when you're starting to grow your social presence.

Turn Raving Fans into Loyal Clients

After giving your audience engaging content, you can throw hard offers to drive more traffic. Options include: running targeted Facebook ads, contests, exclusive offers for page followers, and simply posting organic links to your site about new products.

**Turn your page audience into a thriving and vibrant community!** Creating relationships with your audience is essential in today's era when consumers have more choices for products and services than ever before.