How to Make Your Law Firm Blog Better

A law firm blog is a great way to connect with potential clients and be more approachable to visitors to your site. However, many law firms do not have a blog, or they have one and it isn't getting enough qualified traffic to warrant the work. Here are some tips to make your law firm blog better starting right now.

Find Out What People Are Asking

You want to include relevant information in your blog, and you want people to be able to find it, so first you need to find out what people want to know. Think about the most common questions your current clients ask you. Put yourself in their shoes and compile a list of words or short phrases that they might be typing into search engines.

When you pick your next blog topic, choose one of these words or short phrases. This will be your **keyword.** Use it in the title of your blog post and at least a couple of times throughout the body. This is one of the more important parts of [search engine optimization (SEO)](/services/seo) to implement for each blog article.

Break Your Blog Post Up

Blog posts that contain great information but aren't reader-friendly are a common problem. If your blog isn't easily scannable and appealing to look at, most people are going to hit the back button.

To make your blog more readable, break up long paragraphs and include subheaders when you switch to a new idea. You can also use **bold** and *italics* to emphasize especially important ideas. Just make sure you don't overuse either — too much can make your blog harder to read.

Write Like You're Talking to a Client for the First Time

Stop using legalese. If your blog is written in a way that is too technical, it will steer most people away. You don't want them to leave your website to Google all the terminology from your blog that they don't understand.

**This is a perfect time to use links.** If you have a legal terminology page on your website, hyperlink the word to the definition. One to two links to a credible website other than your own can actually boost your SEO. Just make sure the link opens in a new window so people can easily return to your site.

Include a Photo

**People are more likely to read a blog with a picture than one without.** But you can't just use any image from Google — assume that a photo is copyrighted unless stated otherwise. Sites like Pexels.com have high-quality images that are free to use without attribution.

You're Done! Almost.

Once you've written an amazing blog post free of grammatical errors, given it a relevant title, added relevant links, and picked a high-quality picture, you are ready to post! Make sure to post a link on all of your social media channels.

We also recommend **re-sharing older blog posts** on social media periodically. As you gain more followers, make sure they see the great content you posted last month that they missed.

If your blog needs a little love, let [Sting Marketing](/about) help. In addition to designing websites, we help law firms get more out of their online marketing efforts by creating awesome blog and [social media content](/services/content-strategy).