Debunking 6 Common SEO Myths

A myth is a widely held but false belief. When it comes to Search Engine Optimization, believing a myth can be harmful to business. Not only can it cause growth to stall and waste precious resources, but crafting your [SEO strategy](/services/seo) around SEO myths can actually tank your ratings and decrease your website traffic.

Because SEO is an ever-evolving landscape, it can be tricky to keep up with changes. Below we have debunked 6 of these SEO strategy myths.

SEO Is Too Expensive

Search Engine Optimization focuses on crafting your web pages to drive traffic to your products and services. It doesn't have to be extremely complicated or expensive. The market for SEO strategists has increased greatly, so you should be able to find experts at any price point. SEO does not have to be expensive to be worthwhile.

SEO Is a One-Time Thing

Sometimes business owners hire an expert to design their website and then check SEO off their to-do list. Unfortunately, SEO is an ongoing endeavor. All new content needs to be optimized, link building needs regular attention, and loading times need to be watched carefully.

It's All About Links

When it comes to page links, **quality is better than quantity.** Using internal links to lead customers to relevant information establishes you as an authority. When using links in your SEO strategy, the focus should be on quality content with the mantra that less is more.

Only Fresh Content Matters

Some business owners are constantly revamping their site and wiping old content. This is not a strategy that increases page rank. Domain age is a ranking factor because the longer your content has been around, the more opportunity you've had to establish authority and gather quality backlinks. Keeping older but accurate content leads to higher rankings when optimized well.

Ranking First Matters Most

Ranking first is not always the end-all-be-all goal. SEO experts find that ranking second, third, or fourth for **multiple queries** is more profitable than focusing on the number one spot for a single keyword. Ranking first is great, but ranking more is better.

It's Okay to Wing Keyword Research

Keyword research is a science. Anyone can learn how to conduct proper [keyword research](/blog/seo-keyword-research-guide), but not just anyone can sit down and decide what keywords matter. Hiring an expert in keyword research is the most foolproof way to ensure your efforts drive traffic.

Don't Fall for SEO Myths

Establishing a long-term SEO strategy does not have to be complicated or overly expensive. At Sting Marketing, our team has a proven track record of consistently delivering high-quality organic traffic and leads. [Talk with a Sting team member today](/contact).