Content Marketing

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Content Created by Marketing People that Connects

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Consistency with your content is key. According to a recent study, 60% of marketers create at least one piece of content each day and that blog content creation is their top inbound marketing priority. So what role does content play and why do these marketers see its value? Creative and carefully executed content production brings in traffic, conveys your topical authority and converts visitors. Content marketing grows your lead acquisition.
Besides blogs, what exactly is content marketing? Content marketing is an approach to marketing focused on creating relevant and consistent content that is valuable where it attracts and retains the attention of your clearly defined audience. Ultimately this helps you generate more leads, acquire more sales and maximize the earnings from your current client base.

Consistency with your content is key. According to a recent study, 60% of marketers create at least one piece of content each day and that blog content creation is their top inbound marketing priority. So what role does content play and why do these marketers see its value? Creative and carefully executed content production brings in traffic, conveys your topical authority and converts visitors. Content marketing grows your lead acquisition.
Besides blogs, what exactly is content marketing? Content marketing is an approach to marketing focused on creating relevant and consistent content that is valuable where it attracts and retains the attention of your clearly defined audience. Ultimately this helps you generate more leads, acquire more sales and maximize the earnings from your current client base.

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Content Marketing:
The Process and Results

Researching and creating worthwhile content takes careful planning, not to mention time. Content can be delivered to your audience in different forms and in different stages of the sales process. For example, we produce and promote content in the form of videos, animations, blog posts, social posts or even email newsletters. Aligning the right content, to the right audience, at the right time on the right marketing channel is where the process begins. As with all our services, we leverage the strength of our diverse team of specialists to contribute to the success of your content marketing plan.

Any successful content marketing plan has a proper distribution strategy as a key ingredient. Take SEO for example. If your potential customers are made aware of your content and see you as an authority, so will Google. We start your blog or web content research from our Search Engine Optimization team, that will help locate content topics that are being searched and that align with the keyword goals of your overall SEO plan.

To optimize and make improvements, we must measure our work. With our careful measurement and data analysis, we want to make certain that the content being produced aligns with your overall goals. We plan for, execute on and analyze your content marketing. All of this is supported by your bee team, who establish benchmarks, evaluate your competitors and apply our years of experience.

Features

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BLOGGING

Adding valuable content on a regular basis through your blog is a great way to communicate. At Sting, our team researches topical sources based on keywords being searched or questions being asked. This content is then centralized thematically to main keyword themes on your website and able to be indexed in Google within our overall SEO plan.

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WEBSITE CONTENT

Adding pages or additional content to your website is important. Each individual service you offer should cover the topic completely and be centralized on one individual page. In many cases, we find the content to be very limited, too technical or not focused. Our team researches and writes your website content, so that it best positions you for Google’s attention.

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EMAIL NEWSLETTERS

Email is almost 40 times more effective than Facebook and Twitter combined in helping your business attract new clients, however creating consistent and interesting newsletters is time consuming. Let the Sting team of designers, writers and editors help bridge this gap by producing sharable email newsletters sent each month, customized by your brand and theme, like clockwork.

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VIDEO

If a photo can be worth 1000 words, sometimes a video can replace a million. In those cases where something just needs to be explained though conversation or where we can help set up the human connection between you and your potential clients, videos work wonders. Just like other content marketing, videos have their role and place in the sales process but

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INFOGRAPHICS

Combining interesting statistics with visual aides helps consumers digit information more easily and has been shown to be a type of content that gets shared more frequently. This type of content can be integrated within your website or blog, and publicized and promoted externally to draw attention to interesting statistics that your audience can identify with and share.

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SOCIAL MEDIA MARKETING

Social media channels like Facebook, Twitter, LinkedIn or Instagram, can help be a natural distribution platform for your content. It also can serve as a method for outreach to assist in your search engine optimization and publicity efforts. Our social media marketers can help create and distribute consistent social media content to the right audience on the right channel to gain you followers, links, clicks and leads.

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CONTENT OUTREACH

Creating great content is key but gaining an expanding audience is key. Through strategic content outreach, your content, in all of its forms, can be promoted and pitched to other channels. Through placing it on other channels, you can gain high quality and authoritative links for SEO, publicity or act as a springboard to additional sources of quality traffic.

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PAID CONTENT AMPLIFICATION

In some strategies, we suggest paying to amplify your content’s position, frequency or to be able to inject it in conversation with your audience. Through purchasing additional exposure on social media channels, Google, Outbrain or others we can help define your target audience, select the right content and build the placements to get your content amplified quickly.

Get Started Today

Contact us to start your journey to a future with more revenue.