Digital Marketing

Financial Marketing Trends

Financial Marketing Trends in 2019

To run a successful financial marketing campaign, you can’t stay stagnant. Just because something has worked before doesn’t mean that it will continue to succeed. To help you rise to the challenge of an ever-changing financial marketing landscape, let’s explore some of the biggest financial marketing trends in 2019. Chatbots More and more websites are …

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Marketing Ideas for Tech Companies

20 Marketing Ideas for Tech Companies

To be successful, companies need to develop a consistent customer base. This is especially true for technology companies. The majority of tech companies are primarily dependent on recurring revenue, which means that gaining new customers is just as paramount as customer-retention. Here are marketing ideas for your tech company that are sure to help increase …

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Customer Journey Map

How to Create a Customer Journey Map

Creating a customer journey tailored to your target persona is essential to understanding how your customer progresses through the buyers process from beginning to end. Putting in the effort to understand your customer and the process they go through will help you outline a communication and content strategy to increase engagement, leads, and sales. What is …

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Top PPC Trends

Top PPC Trends That Dominate 2018

The digital marketing world has seen many new changes in this year so far. This year has been a great milestone in terms of Search Engine Optimization, content marketing, and the lead generation trends. So far the SEM and PPC trends in 2018 have been more reliable and data-oriented to make search marketers happier than ever. …

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Social Media Blogs

10 Social Media Blogs You Must Follow in 2018

The data for online use and social networks is staggering. There is clear evidence that social media today is thriving in our society. The number of social media bloggers is set to reach 31.7 million users by 2020, just in the United States Social network market leader Facebook currently has 2.2 billion monthly active users, while blogging service Tumblr estimates 794 million monthly active blog users on their site The …

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Net Neutrality

Net Neutrality and Digital Marketing

Net neutrality continues to be a hot-button topic in the digital marketing space – and for good reason. While internet service providers (who would gain the most from the regulation change) remain outspoken for deregulation, Facebook, Google, and Netflix have all issued statements on their support for the current regulations. What is net neutrality, though, …

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Mobile Optimization

Mobile Optimization in 2018

Ever since the iPhone burst onto the stage over 10 years ago, the internet has become increasingly mobile. It started with simple mobile versions of websites that were easier to read on the smaller screens. Then android entered the market and flip phones were quickly being replaced by their smart-phone counterparts. As mobile web experiences …

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Digital Marketing Optimization

Optimizing Your Digital Marketing for 2018

2017 has been an interesting year for marketing as we continued to watch the maturity of social media and digital marketing as a while. Looking forward in 2018, pumping out endless content is not going to get you very far. Internet users are continuing to streamline their own experiences and cut out pointless noise from …

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